
DARLING DASH is a creative agency.
We believe in producing ideas bigger than campaigns. We’re of the firm belief we should offer broader creative solutions to our clients and real value to what we produce. This comes in many shapes and sizes.
Our approach to collaboration ensures you have the most skilled and appropriate people working on your business at any given time and our project directors ensure you’re always looked after.
Before we start assembling the team and writing briefs we’ll have nailed the reasons for your being here and what your goals are. With years of experience in creative media the team brings an enviable contact book and network to the table and continue to build lasting relationships with talented people.
Our new-model allows us to make effective use of your budget: we find this suits the way we work and the clients we work with. Our principles ensure your budget is only ever spent on your project and not other people’s lunches.
We like to exist in the 21st Century.
DARLING DASH produces, develops and deploys mobile applications.
Opt-in, flexible, and considerably more interesting than SMS marketing, apps have redefined the digital landscape and offer the perfectly made mobile platform to bring an idea to life.
Whether it be a service based app, a game, a magazine or pure entertainment, we'll develop your app with you using an agile approach.
We can work directly with you or can work with your marketing agency to integrate an existing campaign idea into the mobile space.
We want our clients to have the competitive advantage in this market place.
If you are interested in working with us and have skills in any of the above contact develop@darlingdash.com

Darling Dash is a creative agency.
We answer challenges with broader creative solutions.
Our focus is on collaboration and producing ideas bigger than campaigns.
Client:
Dawson & Sanderson Foreign Exchange
Event:
The Summer500 / Social Media Campaign
Idea:
Twitter Treasure Hunt
The Summer500 is a treasure hunt in the North East of England using Twitter to plant the clues.
Throughout July we hid 4 x €500 in locations in Newcastle upon Tyne, Sunderland, Teesside and Whitley Bay on a weekly basis. Every day @thesummer500 Twitter feed gave clues pointing to the whereabouts of the treasure capsules containing a winners certificate worth €500.
Winners could then go and exchange their prize at their nearest Dawson & Sanderson Travel Exchange.
Facebook was used alongside the website and Twitter page to publish photos & videos of the winners.
Over the course of the campaign we had 260 followers take part in the treasure hunt and reached over 10,000 people on Twitter. The campaign was featured in the Science & Technology section of the Journal newspaper within the first week and went on to be featured in other regional press.
The Summer500 is a unique social media integrated campaign.
www.thesummer500.co.uk
www.twitter.com/thesummer500
Client:
Institute of Digital Innovation / Teesside
Event:
Thinking Digital 2010 / #tdc10
Idea:
Promo / Viral / Mash-up / Collab
A Different Age
Words by Tom Lines
Remember now a different age,
The internet's own youthful days,
Of half an hour to load a page,
And email once a week.
Then bandwidth came in kilobytes,
And bookmarks ran to twenty sites,
When no one cared about their rights,
To online privacy.
Bubbles came and bubbles popped,
Suffers surfed (but mainly shopped),
The Internet could not be stopped,
A global wonderland.
Google helped us searchers vastly,
YouTube brought the great and ghastly,
They even disinterred Rick Astley,
Well nothing's perfect, eh?
The web spawned it’s own private lingo,
Anyone for online bingo?
Java, browser, blog – by jingo!
Portal, hashtag, podcast – MOUSE!
So much to learn, so much to know
What makes e-business fade or grow?
Does anyone still go on Bebo?
Don’t all shout at once.
To keep you on your cyber toes,
Make sure your knowledge grows and grows
That’s why the smartest online pros,
Are thinking digital.
Client:
Northern Lights Film Festival 2010
Event:
For Those Who Think Young / Opening Event
Idea:
Creative / Pitch / Discussion
Inspired by the HBO show ‘Madmen’, Northern Lights kick started the 2010 festival with an afternoon dedicated to the role of advertising and TV and the seaside town of Whitley Bay was selected as the prime location.
Tim Allison, producer of the project, said: “We’re curious about how advertising and TV work together in 2010 and the event was intended to engage imagination and give a first hand insight into the creative pitch process"
“We’re pretending Whitley Bay has become an important location in film and TV as a risk taking investor has decided to pump millions into the place. He wants it to attract Hollywood, Bollywood and HBO producers and directors to the region for their next blockbuster.”
Have a look at the winning spoof documentary on our YouTube channel

Work is well underway on our new IPad application. We've spent the last month fine tuning and creating something we think will look (and work) really great. It will be in the App Store come September time. We'd love to go into more detail as to what it is but know for now it's a bit of a 3-D treat; Old Skool, New Rules. Will keep you posted. DD
We’re delighted to announce that our new social media campaign with Dawson & Sanderson Travel Exchange got off to a great start this week. The Summer500 is a unique Twitter treasure hunt set across the North of England in July. Each week a treasure capsule worth €500 is hidden in a different location and followers of the campaign can crack the clues by following our Twitter feed. The first week saw the treasure capsule in Whitley Bay. It was found on Day 3 of the competition by a very smart follower who spent 3 hours scouring an area usually populated by actual bird watchers near St Mary’s Lighthouse. We’ve had a great response to the campaign so far and still have 3 weeks to go. Feel free to get involved and be part of it – we’d love to hear how you get on.
Visit: www.thesummer500.co.uk
After what's been a month of business busyness we decided to spend some downtime cutting together some of the footage from 'A Different Age' #tdc10. It was a lot of fun going through the footage and the new version is gaining in popularity every day! We couldn’t have done it without the enthusiasm and personality shown by the guys who took part. We hope it puts a smile on your face.
View the final cut on our YouTube Channel
OK, so we had a great day yesterday at Thinking Digital 2010 #TDC10. Not only did we manage to meet some great people from various different areas in the industry we also decided to produce a piece of work – almost a 12hr digital viral challenge.
So we set up base camp next to the Digital Café and set the camera rolling. The idea was to capture members of the conference reciting lines of prose all dedicated to the concept of Thinking Digital. We then took it away, mashed it up in the right way and produced a flowing narrative featuring the finest performances.
We did throw a slight curveball in the mix in that whoever took part in the piece had to pick out a ball from a hat with a style of how their line should be delivered. We had a lot of fun and would like to say a big thanks to everyone who took part. We hope you enjoy the finished Mashupoem entitled ‘A Different Age’.
View the final cut on our YouTube Channel
DARLING DASH
20A NUN STREET
NEWCASTLE UPON TYNE
NE1 5AQ
UK
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Contact Tim Allison / Director
Telephone 07834851921
Email hello@darlingdash.com
Twitter @darlingdash
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Jobs, careers and volunteers
talent@darlingdash.com