Darling Dash is a creative agency,
The agency delivers broader creative marketing and digital solutions for our clients and develops our own IP In-House.
We have produced and delivered a range of creative solutions ranging from iPhone Applications, Websites, Promo Videos and Social Media campaigns. Our work is focused in the digital space.
Our approach to production is simple and effective. We create ideas to solve your business and marketing needs and deliver the job on time and on budget. Our creative impetus is inspired by engagement, scalability and results. We like ideas that are bigger than campaigns.
With years of experience in commercial advertising, marketing and technology delivery we appreciate the importance of client relationships and communication. We build quality connections with our clients and put project management top of our list when working with any team or individual.
Darling Dash is more specialist team than high street store. Our business model allows us to make the most effective use of your budget: we find this suits the way we work and the clients we work with. Our principles ensure your budget is only ever spent on your project and not other people’s lunches.
We like to exist in the 21st Century.
Darling Dash produces, develops and deploys mobile applications.
Apps have redefined the digital landscape and offer the perfectly made mobile platform to bring an idea to life.
Whether it be a service based app, a game or a proof of concept, we'll develop your app with you using an agile approach.
We can work directly with you or can work with your marketing agency to integrate an existing campaign idea into the mobile space.
Our marketing expertise allows us to work together on producing a launch campaign for your App when it’s ready to go. It’s one thing launching the App, quite another getting it noticed in the consumer market and the App Store.
We are working closely with Developers and studios all the time to support them with marketing strategies and have community managers in-house to build social awareness and manage campaigns.
Our most recent iPad Application was featured by Apple in the ‘New & Noteworthy’ section of the App Store in 270 Countries and continues to climb up the App Store.
We want our clients to have the competitive advantage in the market.
The agency is well versed in mobile technology and has a passion for concept development. We'd love to hear from you and help you to bring your idea to life.
Darling Dash can advise and work with you on:
• - Agile approach to project management
• - Core IOS Development & Undertsanding of Untiy 3D
• - Creative Marketing Support - Access to specialist Tech PR Network
• - Community Management & Launch Strategies
• - Social Media Applications
• - iPad & iPhone focussed
Give us a call and let's talk.
If you are interested in working with us contact develop at darlingdash.com
DARLING DASH develops and produces viral concepts.
Viral campaigns allow us to think outside the traditional forms of advertising and can be hugely effective when they’re done in the right way.
We’ve worked on viral campaigns with a variety of brands and we’re versed in the science and strategy behind the end product.
The chance to develop viral campaigns and deliver solutions to our clients outside of the ‘normal' boxes is a big inspiration to us. Brands need to exist through experience.
- Digital
- Branded / Un-branded
- Social
- Interactive
- Ambient
- Mobile
We can develop viral add-ons to compliment and work alongside an existing campaign you may be running.
Give us a call or send an email and we'll work out what's best for you: hello at darlingdash.com
Darling Dash is a creative agency.
We answer challenges with broader creative solutions.
Our focus is on collaboration and producing ideas bigger than campaigns.
Client:
Forfusion
Event:
Design & Branding
Idea:
Brand Identity
Darling Dash re-branded Forfusion's core visual identity to be used across International comms and internal marketing.
To celebrate their recent move to the region from London, Forfusion tasked Darling Dash with delivering a fresh, professional and contemporary identity. The design was developed to represent the fusion within the company and the business' creative approach to solving technical challenges.
The new brand was applied to a full stationary range along with company documentation and will feature online in early 2012.
Client:
Soleheaven
Event:
QR Codes / Sneaker Installation
Idea:
Street Art / Digital Engagement
Darling Dash created, developed and produced the Trainer Angel campaign.
Core-classic trainers, a passion for heights and a mysterious angelic street art design featuring a QR Code appear to be the work of a sneaker obsessed character known only as the ‘Trainer Angel’.
City skate parks and popular bars on the arts and music scene appear to have been visited overnight by the Trainer Angel. The installations are numbered and each location has a shoe positioned in impossible high up locations as a physical signature. The sneakers that have so far been spotted range from Nike Air Max, Supra, Asics and ltd edition Vans.
Scan the QR code with your mobile phone and you’re taken through to the home of the Trainer Angel where you can view exclusive images and connect with the Trainer Angel directly using social media.
Newcastle upon Tyne continues to establish itself as a creative and leading cultural city with a hive of creative commerce and business bringing a different kind of spotlight on the famous Geordie shores.
Dale Parr, of Soleheaven says: “We worked last year on an exhibition with 20 artists including Dan Baldwin, INSA and Mr Jago in an exhibition in Shoreditch. Called Kicks N Canvas. I wanted to do something this year that was a little closer to home and directly related to the business.’
Parr continues “We wanted to express the SoleHeaven brand outside of the shop and the website. We are literally taking our brand and our product to the streets, with the help of the Trainer Angel of course.”
Tim Allison of Darling Dash re-iterates “The concept will drive engagement and reward loyalty on social media with access to exclusive deals and content delivered by SoleHeaven. You have to connect with people intelligently and creatively and give them a reason to be interested in your business.”
The Trainer Angel was unavailable for comment.
Visit www.trainerangel.com
Client:
In-House Project
Event:
Web & Mobile Application
Idea:
Cupple
Darling Dash started developing our newest creation in Spring 2011. Born from a desire to make something lots of people can use, the blueprint for Cupple is both romantic and ambitious.
Cupple is a private sharing mobile application designed specifically for two people in a relationship.
Once you’ve downloaded the App it’s free to use and you and your partner can start ‘Sharing’ using the application together in complete privacy. Tag your location, take a photo and leave a message. Your memories are posted into the ‘Feed’ that you share and view together. It’s all about sharing.
Cupple is the fun and exciting way for two people to stay in touch when they’re apart; sharing the space between.
Cupple is currently in private beta.
Visit the website at www.cupple.mobi
Read more about the journey on the blog at cupple.tumblr.com/
Client:
The You Company
Event:
Mobile RPG for iPhone
Idea:
Tiny Lights
Tiny Lights is an exciting new role playing game for kids or the big kid in you, exclusive for iPhone & iPod Touch and you can download it today.
Tiny Lights takes place in a world that has been taken over by darkness. Players control a group of Tiny Lights - Social, Mystic, Brave, Link and Alpha - and must venture forth to the Dark Forest to rescue the Pillar of Power that has been stolen by the Light Eaters.
On their journey through Dark Forest, players encounter other Tiny Lights that help them collect coins, save Sparks, and dispatch Light Eaters. Each Tiny Light has its own unique special ability to help players quest to solve the game's intriguing puzzles.
Tiny Lights explores core values of friendship, bravery, wisdom, connection and leadership in a game where the atmosphere is ambient, and at times hypnotic, as the world of Tiny Lights unfolds before players' eyes.
The concept for TIny Lights was created and designed by Darling Dash.
Download the game here bit.ly/TinyLights
More information can be found at our Facebook Page on.fb.me/tinylights
Client:
In-House Project
Event:
App Store New Release
Idea:
Pitch 'N' Toss iPad App
The game, available exclusively for iPad, features 40 exciting stages, four beautifully diverse levels and an addictive versus mode for game play with up to four friends.
The simplicity of the game is enhanced with a variety of fun objects including bounce-pads, canons, flippers and even turning laser force fields off to get close to the wall and rack up a bunch of style points along the way.
The versus mode allows up to 4 players to go head-to-head playing specially designed ‘challenge’ levels. Players start with five coins each and can steal coins from other losing players at the end of the stage thus resulting in a knockout scenario.
Pitch N Toss was featured on the front page of the US App Store and was featured in the New & Noteworthy section of 98 Counties.
Get your copy from the App Store today bit.ly/8Xy9sN
Join our Facebook page and see exclusive content from the game on.fb.me/cEjgL4
Client:
The You Company
Event:
iPhone App
Idea:
Mobile Engagement
Garden of Life invites players to cultivate a floating island in space into a beautiful garden.
Your role in the game is to improve the wellness of the island, harvest the ‘spirit of the seeds’ and unlock magical new seeds along the way.
You’re not alone on the island though. A wise old tree named ‘Yuko’ is there with you and keen for you to bring your garden to life! Yuko will reward your green fingers by unlocking intriguing new seeds and helping you along the way.
The game was nurtured into fruition by the teams at Darling Dash Ltd & Fluid Pixel Ltd with agile project managment by Codeworks DEV
Download the game for free http://bit.ly/h8NhJf
Visit the site www.gardenoflifegame.com
Client:
British Handball
Event:
Promo / Branding / Web
Idea:
Partner a Dream
'Partner a Dream' is a creative marketing campaign for the British Handball Team.
Featuring the GB Men's Capt, Ciaran Williams, the video focuses on a passionate call to arms sliced with dream like action sequences. The original branding is designed to compliment the existing logo developed by Saatchi & Saatchi and present the commercial properties on a new, exciting platform going forward to the 2012 Olympics in London.
The site is designed to deliver easily accessible, relevant information relating to the international fan base and existing sponsors of the game.
As an Olympic sport, London 2012 will provide Handball in the UK the platform it needs to connect to a wider audience. The purpose-built Handball arena will hopefully see the GB team reach the quarter-finals and, with the home advantage, possibly go further.
The game is just the beginning.
Check out the site we built www.partneradream.com
Client:
Dawson & Sanderson Foreign Exchange
Event:
The Summer500 / Social Media Campaign
Idea:
Twitter Treasure Hunt
The Summer500 is a treasure hunt in the North East of England using Twitter to plant the clues.
Throughout July we hid 4 x €500 in locations in Newcastle upon Tyne, Sunderland, Teesside and Whitley Bay on a weekly basis. Every day @thesummer500 Twitter feed gave clues pointing to the whereabouts of the treasure capsules containing a winners certificate worth €500.
Winners could then go and exchange their prize at their nearest Dawson & Sanderson Travel Exchange.
Facebook was used alongside the website and Twitter page to publish photos & videos of the winners.
Over the course of the campaign we had 260 followers take part in the treasure hunt and reached over 10,000 people on Twitter. The campaign was featured in the Science & Technology section of the Journal newspaper within the first week and went on to be featured in other regional press.
The Summer500 is a unique social media integrated campaign.
www.thesummer500.co.uk
www.twitter.com/thesummer500
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- View more work:
- - Forfusion
- - Soleheaven
- - In-House Project
- - The You Company
- - In-House Project
- - The You Company
- - British Handball
- - Institute of Digital Innovation / Teesside
- - Northern Lights Film Festival 2010
Client:
Institute of Digital Innovation / Teesside
Event:
Thinking Digital 2010 / #tdc10
Idea:
Promo / Viral / Mash-up / Collab
A Different Age
Words by Tom Lines
Remember now a different age,
The internet's own youthful days,
Of half an hour to load a page,
And email once a week.
Then bandwidth came in kilobytes,
And bookmarks ran to twenty sites,
When no one cared about their rights,
To online privacy.
Bubbles came and bubbles popped,
Suffers surfed (but mainly shopped),
The Internet could not be stopped,
A global wonderland.
Google helped us searchers vastly,
YouTube brought the great and ghastly,
They even disinterred Rick Astley,
Well nothing's perfect, eh?
The web spawned it’s own private lingo,
Anyone for online bingo?
Java, browser, blog – by jingo!
Portal, hashtag, podcast – MOUSE!
So much to learn, so much to know
What makes e-business fade or grow?
Does anyone still go on Bebo?
Don’t all shout at once.
To keep you on your cyber toes,
Make sure your knowledge grows and grows
That’s why the smartest online pros,
Are thinking digital.
- -
- View more work:
- - Forfusion
- - Soleheaven
- - In-House Project
- - The You Company
- - In-House Project
- - The You Company
- - British Handball
- - Dawson & Sanderson Foreign Exchange
- - Northern Lights Film Festival 2010
Client:
Northern Lights Film Festival 2010
Event:
For Those Who Think Young / Opening Event
Idea:
Creative / Pitch / Discussion
Inspired by the HBO show ‘Madmen’, Northern Lights kick started the 2010 festival with an afternoon dedicated to the role of advertising and TV and the seaside town of Whitley Bay was selected as the prime location.
Tim Allison, producer of the project, said: “We’re curious about how advertising and TV work together in 2010 and the event was intended to engage imagination and give a first hand insight into the creative pitch process"
“We’re pretending Whitley Bay has become an important location in film and TV as a risk taking investor has decided to pump millions into the place. He wants it to attract Hollywood, Bollywood and HBO producers and directors to the region for their next blockbuster.”
Have a look at the winning spoof documentary on our YouTube channel
- -
- View more work:
- - Forfusion
- - Soleheaven
- - In-House Project
- - The You Company
- - In-House Project
- - The You Company
- - British Handball
- - Dawson & Sanderson Foreign Exchange
- - Institute of Digital Innovation / Teesside
We launched Cupple on the 8th Novemeber. The weeks building up to the launch were obviously pretty hectic as we managed everything from user feedback, PR Strategy, marketing and all the other treats that crop up when you're close to a deadline. The first few weeks have been really positive. The PR has been phased and gradual and we've had some nice coverage from the US and in Europe. The Netherlands currently leads the way as the place with people using Cupple the most, followed by the US and the UK. We have loads of stuff planned in development and we're working on the new version to keep the App updated. Looking at a new version before Xmas and then early in 2012. The jouney has really just begun.
We've been working on a new proejct for the past few months and last week announced news of it on a preview site. The project is called 'Cupple'. The premise of the idea is around building a more intimate and valuable sharing experience for mobile. Cupple will be going into private beta at the start of Sepetember with a view to launch soon after. Please visit the site for more info as we'll be updating it with more information and a product video and blog in the near future.
Sign up for more news about Cupple at www.cupple.mobi
It’s been a busy few months at DD.
We updated Pitch N Toss for IPhone and IPad and released it in May. We were delighted to see the App was featured by Apple in the New and Noteworthy and What’s Hot on the U.S App Store Front Page. Thanks to everyone who downloaded the game. We are working on yet another update with a Game Centre integration and improved Retina Display.
Tiny Lights for iPhone and iPod Touch went LIVE last week. After spending most of 2011 in development it’s really exciting to see it out there. The journey for Tiny Lights really begins now. We have a long-term vision for the title and we’d like to develop the concept onto new platforms going forward this year. You can read more about Tiny Lights in the work section of the site.
There is some other cool stuff in development that I can't really say too much about other than I’ll be sure to let you all know as soon as it’s ready. We’re looking at Mid/End of July for the new project, codenamed ‘S.O.’
Thanks for stopping by, Tim.
We started a conversation with our customers a few weeks ago and we haven’t stopped listening since. To converse is to share ideas and learn from one another in the process. It’s the learning from our customers that really excites us.
When the team at Darling Dash sat down to discuss our marketing strategy for the iPhone Game, “Garden of Life”, we primarily looked at ways we could increase the number of downloads, build revenue and create a critical mass. The truth is, that it’s a tough market to stand out in. The romanticism of the App Store has settled down and those in the industry have a much clearer idea of what it takes to succeed. That is, in theory.
Not a week goes by without somebody, somewhere talking about Angry Birds and it’s huge success. It’s been catapulted into mainstream consciousness and even popped up the other week as a question on the Weakest Link (which for the record, the contestant answered correctly). Is it fair game to set your teams expectations on “being the next Angry Birds App”? We don’t believe so.
For every Angry Birds there are at least 100,000 Apps nobody has heard of, let alone Anne Robinson, and in the main, a lot of hard work and dedication goes into getting the Apps into the same store as the big hitting ‘Angry Birds’, with little financial reward back.
Ideas in our industry must carry a revenue model and they must make money. It’s cool working on your own micro-projects and keeping the creative spark alight, but when it comes to delivering for your clients, you’ve got to think business. Our marketing campaign for ‘Garden of Life’ reminds me of this every day. We’re not promoting our product as the next ‘Angry Birds’, nor have we the budget to compete with hugely polished console games and buy advertisement space on popular gamer sites. We’re just having a conversation with our customers and asking them what they think. We’re making them part of it.
The team is using a solid social media process to track every conversation that takes place. All of the activity is being reported and measured by our ‘Community Manager’ so that none of the priceless conversation is missed.
We’ve learned a huge amount about the App and what people think of it in a relatively short space of time. This in turn has allowed us to make improvements, alter strategy and effectively increase the game’s chance of being a success. This is the long-game and this is the value to our clients business.
So whilst “Garden of Life” might never appear on the Weakest Link, the team at Darling Dash is making sure our clients don’t ever see the Million Pound Drop.
View our Twitter feed
DARLING DASH
20A NUN STREET
NEWCASTLE UPON TYNE
NE1 5AQ
UK
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Contact Tim Allison / Director
Email hello at darlingdash.com
Call +44 (0) 7834 851921
Twitter @darlingdash
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Jobs, careers and volunteers
talent@darlingdash.com